Local Marketing Kit
Listen → publish thoughtfully → measure booked work

Turn local intent into a measurable booked-job experiment.

A demand-to-revenue desk for independent neighborhood businesses—not a generic content spinner.

A practical editorial desk for neighborhood businesses

$5.99 / month after a 7-day free trial · Eligible new members · Cancel online in one click

06specialist tools
7 daysfree trial
1 clickto cancel
Local signal to useful content
01 · Customer question02 · Verified details03 · Channel draftCONTENT BRIEF
A SIGNATURE MEMBER INSTRUMENT

PRIVATE WORKSPACE · MEMBERS ONLY

Neighborhood Radar

Map your own local profile actions, site visits, inquiries, and bookings as a measurable demand path.

See membership and trial
PROFILECALLSBOOKEDLOCALMEMBER WORKSPACE · SIGNATURE TOOL
ILLUSTRATIVE PREVIEW · INTERACTIVE TOOL AVAILABLE INSIDE MEMBERSHIP
Built for the real work

Six specialist tools. One clear operating flow.

Each capability has its own job, inputs, method, and reviewable output. Your member workspace keeps the work, its assumptions, and its next step together.

01 OF 06

See where local attention becomes real demand

Turn your own profile, call, click, and booking data into a neighborhood signal map. Compare the path from discovery to a qualified next conversation without inventing search volume.

Neighborhood Radar
02 OF 06

Map a real question to useful content

Capture the exact customer question, location, source, and evidence. The tool scores urgency and service fit from your own ratings.

Question → campaign
03 OF 06

Find the leak between discovery and booking

Compare owner-exported Business Profile periods. Measure action rates, not vanity views, and mark metrics that are unavailable rather than inventing them.

Profile funnel
04 OF 06

Did the campaign pay back?

Use booked gross profit and labor—not just reach—to judge a test. Keep source tags consistent so results can be compared.

Campaign economics
05 OF 06

Audit the local details customers rely on

Score listing completeness and consistency across directory, website, contact, service area, hours, and booking path, then produce a prioritized correction list.

Presence audit
06 OF 06

Compare acquisition channels using contribution

Include owner time and cash spend, then compare qualified inquiries, booked work, and realized contribution to find which channel deserves another measured test.

Channel scorecard
Show, don’t promise

See the kind of work it produces.

These are static demonstrations using invented sample details. The interactive tools, saved analyses, and account history live inside the paid workspace.

Neighborhood Radar7 attributed booking(s) · 58.3% of qualified inquiries

ILLUSTRATIVE EXAMPLE · NOT LIVE DATA

Neighborhood Radar · first-party demand path

420.0 views → 55 actions → 12 qualified inquiries → 7 attributed bookings in 28 days.

View → action13.1%
Action → qualified21.8%
Qualified → booked58.3%
Cash + time / booking$16.43
Service area label
Northside
Profile views
420
Call-button clicks
24
Website clicks
31
NEIGHBORHOOD RADAR · Northside
Profile views: 420
Calls/actions: 24 · website clicks: 31
Total recorded actions: 55 (13.1% of views)
Qualified inquiries: 12 (21.8% of actions)
Attributed bookings: 7 (58.3% of qualified inquiries)
Cash spend: $65.00 · owner time: 2.0 h at $25.00/hour
Illustrative cash + owner-time cost per attributed booking: $16.43
Measurement window: 28 days

Enter comparable first-party data and keep the attribution window consistent. The diagram maps supplied data; it does not fetch searches, identify people, or predict ranking or demand.
Question → campaign80 / 100 owner-rated priority

ILLUSTRATIVE EXAMPLE · NOT LIVE DATA

Demand-backed content brief

Signal source: Customer conversation · service area: Northside · priority is your fit/urgency judgment, not search-volume data.

Customer question / query
How often should a yard be cleared in fall?
Service to promote
Seasonal yard cleanup
Service area
Northside
Where this signal came from
Customer conversation
QUESTION TO ANSWER
How often should a yard be cleared in fall?

SERVICE / AREA
Seasonal yard cleanup · Northside

USEFUL ANSWER
Leaves block drains if not cleared before heavy rain

NEXT STEP
Google Business Profile update: Seasonal yard cleanup availability in Northside.

Before publishing: verify every factual claim, availability, price, and platform rule. This remains a draft.
Profile funnel24 call-button clicks · 31 website clicks · 7 separately tracked bookings

ILLUSTRATIVE EXAMPLE · NOT LIVE DATA

Profile action trends

View change 10.5% vs prior - call-button clicks/views 5.7% observed ratio - website clicks/views 7.4% observed ratio. Bookings are reported separately; this tool does not attribute them to profile actions.

Current period profile views
420
Previous period profile views
380
Current period calls
24
Previous period calls
20
CURRENT PERIOD
Profile views: 420 (10.5% vs prior)
Call-button clicks: 24 (20.0% vs prior)
Website clicks: 31 (19.2% vs prior)
Separately tracked bookings: 7 (40.0% vs prior)

Call-button clicks / views: 5.7% observed ratio
Website clicks / views: 7.4% observed ratio

Keep the measures separate. A call-button click is not a confirmed or answered conversation, and bookings should only be counted when the connected provider or your own records support them. Compare equal periods; profile activity alone does not prove that profile actions caused a booking.
Campaign economicsROI paused · verify booked-job gross profit

ILLUSTRATIVE EXAMPLE · NOT LIVE DATA

Campaign acquisition cost · profit check pending

Total test cost $50.00 · 9 qualified leads · 3 bookings. Profile engagement does not establish revenue or job costs.

Cash spend
0
Owner hours invested
2
Owner time value/hour
25
Qualified leads
9
ACQUISITION CHECK — ROI WITHHELD
Cash spend: $0.00
Owner time: 2 h × $25.00/h
Total modeled test cost: $50.00
Cost per qualified lead: $5.56
Cost per booked job: $16.67

Before ROI: calculate average gross profit per booked job from job records (collected revenue less direct job costs), enter it, and set the verification choice to Yes. Do not infer profit from profile views, call-button clicks, or bookings.
Presence audit58 / 100 · 3 item(s) need verification

ILLUSTRATIVE EXAMPLE · NOT LIVE DATA

Local presence consistency audit

4 profile(s) checked · last check 2026-09-29. This is a completeness review, not a ranking prediction.

Business nameYes
PhoneYes
Service areaUnsure
HoursNo
Business name consistent?
Yes
Phone consistent and answered?
Yes
Service area accurate?
Unsure
Hours recently checked?
No
PRIORITIZED CLEANUP
1. Verify Service area on each active listing; correct from one approved source of truth.
2. Verify Hours on each active listing; correct from one approved source of truth.
3. Verify Services on each active listing; correct from one approved source of truth.

Document the live URL and check date for every listing. Do not claim unserved areas, invented credentials, or unavailable services. Repeat after meaningful changes.
Channel scorecardNet contribution $275.00 - modeled ROI 289.5%

ILLUSTRATIVE EXAMPLE · NOT LIVE DATA

Channel contribution scorecard

Neighborhood referral - 6 qualified inquiries - 2 booked jobs - booking rate 33.3%.

Cash acquisition cost35
Owner time cost60
Work contribution370
Net contribution275
Channel name
Neighborhood referral
Cash spent
35
Owner hours spent
2
Owner time cost per hour
30
CHANNEL TEST - Neighborhood referral
Cash spend: $35.00
Owner time: 2 h = $60.00
Collected revenue less direct cost and refunds: $370.00
Acquisition cost including time: $95.00
Net contribution after acquisition: $275.00
Modeled ROI: 289.5%
Booking rate: 33.3%

Use equal attribution windows and include cancellations. Repeat a small, measured test only after checking capacity and customer fit. This comparison does not prove the channel caused the booking.
The method

Make a better call with a little more context.

Start with real customer questions and first-party profile metrics. Make one small test, then keep only what earns qualified work.

01 / INPUT

Bring the real operating details

Use the numbers, dates, choices, and context specific to the decision in front of you.

02 / ANALYSIS

See the working, not a black box

Every tool explains its calculation or sorting method and flags assumptions that need a human check.

03 / FOLLOW-THROUGH

Keep a record and choose the next move

Members can save results to their private workspace, revisit past work, and build a repeatable process.

A useful first week

Put the complete Local Marketing Kit workspace to work.

Membership includes all 6 specialist tools, the service-specific Operations Desk, account-synced work queues, saved analysis history, service insights, and a field method guide.

Import a supported file or start with your service details, then generate a prioritized, service-specific action pack you can review, save, and export.

A payment method is collected at secure checkout. Trial eligibility and the exact renewal date are shown before checkout. Cancel from Account before the trial ends to avoid the first monthly charge.

$5.99 / monthper month after eligible 7-day trialCreate account or sign in
Clear terms

Use it on your terms.

What happens during the trial?

Eligible new members receive seven days of access. Checkout displays the renewal date and monthly price before a payment method is submitted.

Can I cancel without contacting support?

Yes. Sign in, open Account, and use the cancellation control. Renewal turns off in one step; access continues through the current paid period.

Are the examples live customer data?

No. Every public example uses illustrative data. Your saved analyses are private to your account.

What can I do with a result?

Review the calculation, save it with related service history, and export a service-specific action pack. You choose what to apply next.